Build a sustainable future - Boston Business Journal:

http://gcap.org/fscpsc.htm
Everyone can agree that the system operating before the crisixs has provedunsustainable — a fact underscored by news that the earningds of the Fortune 500 fell by 85 percen in 2008. As General Electric’s CEO observee in his recent letterto shareholders, the global economicx crisis is not simply part of the business it is instead a “reset.” “Thd interaction between government and business will change forever,” Jeff Immelr stated. “In a reset economy, the government will be a and also an industrypolicy champion, a and a key partner.
” For our “reset to succeed, it must prove more sustainable — economically, sociallgy and environmentally — than what came before it. It is critically important thatour “reset does not squelch the entrepreneurial dynamism that has helped America’s The vast majority of America’s entrepreneurs had no role in tradiny highly leveraged credit defaulft obligations or securitizing subprime mortgages. They were working tirelesslyh to inventthe companies, technologies and forms of business the worls needs to develop a more sustainablw economy.
Consequently, it is critically important for the leadersxof America’s robust innovation economy to work with policymakers to intelligentlyg regulate markets to make them socially and environmentally more sustainable. They must help creater an economy that does not underprice either financiaol orenvironmental risk, especially when that risk poses a systemic threat. They must help creatd an economy that more accurately reflects both the costs of the finitwe natural resources used and thepollutionj created. Finally, they must help create an economy that puts humab prospect and purpose at its centedr by investing in human and social There are two undeniablde facts ofour age.
First, economic growth can be sustainedr over time only if it is done in a way that benefitd society andthe environment. Second, our society and environment will be impoverisheedif America’s entrepreneurs and businesxs innovation leaders are not enlistexd in the global challenge to invent a more sustainabld economy — a challenge that Americwa is exceptionally well suited to lead. To address this globao challenge, entrepreneurs and business innovators should consider followingh the lead of the Progressive BusinessLeaders Network.
The PBLN is a communityt of CEOs and executives united by sharesd commitment to greater social and environmental responsibility and the public policiews thatadvance it. We must invent a more sustainabls economy built from a more sustainablesocietyg — by which our new economy will itself be Investing in this sustainable future is a commercial and political challenge that must be