Non-profits tap Facebook, use tweets to tweak marketing plans - bizjournals:

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“Social media turns our event s into an immediate way to reacgh out to our saidRichard Kelly, Make-A-Wish’s VP and COO. Victoria’ss wish was the 7,000th granted by the Word was spreadusing Twitter, Facebook, Flickr and diary-styls Website updates with photographs, statuw updates and links. Charity and non-profit groups increasinglyg are using social media to augmenyt their traditional media and email marketing Social mediaallows non-profits to boost contact and deepen relationships with their constituencies, collaborate with like-minded charities, and become more responsive to communitu needs. In turn, followers can create sub-groupxs that further support the causes.
“A larger numberd of donors and supportersx are moving online and getting thei r reason for engagement directly fromtheir peers; call-to-actiojn from the organization itself, and seeing how their actions directlyu affect others,” said Marvin Dejean, senior VP of new mediaz strategies with POWERi Technologies, a new mediqa marketing firm in Plantation. “In the new economy, sociakl media drives donations. Emotional triggers are the key to influencingdonation behavior.” Make-A-Wish is not alone. Some organizationss are formal in theirsocial media. Some are more ad hoc as they explordethe possibilities.
Eric Stillman, president and CEO of the Jewisbh Federation ofBroward County, updates his Faceboolk with news about the Federation, alliec organizations, Jewish events and and Israel. The Federatio n also has a Facebook group Stillman launched from hispersonal page. After a year, the federation page has 239 members. “I’m trying to blen d to two together. It’es about the individual being involved and introducingthe non-profit to people who mighy not be involved with Stillman said. Public relations firm is assistingy in refiningthe group’s message via social media. Tilsonn PR in Boca Raton is guidingv new clientSusan G.
Komen Race for the Cure’ss West Palm Beach Chapter toward use of social including Tweet-Ups for race runners and survivors. in Fort Lauderdale is usintg Facebook, MySpace, blogging and Twitter to help promote thePACER Center’s National Center for Bullying Preventionn and the National Bullying Prevention Awareness Week this October. Socia media allows Make-A-Wish to reach new audiences. Where its demographi c was older women, Kelly founed social media delivers a younger 70 percent of whom are females betweenn 25 and 34 yearsof age, he said. Traditional media reaches women he said, adding he hopes socia media also will help attract more men.
Sociaol media also is more cost Facebook and Twitter arefree services. Publifc relations firm Ambit Marketinh advised Kelly on social but his team handles all socialmediqa posts, investing around 30 minute s a day posting or replying to It makes the content “more he said, adding that authenticity will drivr “a more sustained interactivity.” The day in the recordinbg studio provided marketable whose exposure helps recruigt new donors and drives membership of some board he said.