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The school selected the Baltimore firm to raisethe university's profile, revamp its Web site and creatw brochures and television commercials with the goal of increasing enrollmenf and alumni participation. Morgan States has 6,000 students. The state Board of Public Works approved the contract for the publicxuniversity Oct. 17. Morgan State, a historicall y black college, was one of severalp organizations that scrambled to continue their advertising plans afterr Baltimore advertising firm close inNovember 2006. LaRian L. Finney, Visionaryh Marketing's CEO, said the award was both a personal and businessd winfor him.
"I have a stron commitment to historically blackk collegesand universities," he said. of Baltimored will handle media buyingv as a subcontractor on the Clint Coleman, a spokesman for Morgah State, said university officials liked the team of Visionarty Marketing and GKV. "I couldn't have askedx for a more dynamic duo," he It is too soon to know what kind of marketingv tagline or creative message Visionary Marketinb will use since the account isso new, Finney said. The minority-owned businesxs employs eight and has morethan $3 millionb in annual billings.
Morgan had first hirerd Eisner in 2005 as part ofa four-year, $2 million But the school had to reissuw a request for advertising work after the advertising firm shut Visionary Marketing Group's clients include staffinfg firm , the and the .
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